4 Ideas How to Be Different and Stand Out in Your Sales Work.
Becoming a Better Sales Rep — Post #27
Introduction.
As salespeople, we always talk about how amazing our products are and how they differentiate themselves from the competition. We’re oftentimes so focused on the what that we forget how we deliver our messages.
But, in a world where sales and marketing are omnipresent, it’s crucial to stand out. And, to stand out you need to be different.
Let’s take a look at 3 tactics to use to be different in your sales game.
#1 Don’t Write Sales Messages at All.
This tip might be detrimental to my own cause. Because, as most of you know, I’m in the business of helping people write personalized sales messages for their cold outreach.
However, I’m sure you know that people don’t respond to cold messages most of the time and I’m positive that you have some unanswered LinkedIn messages in your inbox as well.
Well, have you ever thought about just sending invitations on LinkedIn without adding a message? It oftentimes works way better. People are not used to it. They either assume that they know you or they find your profile interesting. Whatever it is, their first impression of you is not tied to a message that’s trying to sell them something.
You can always follow them for a while and reach out at later point in time. Or, you can comment on their posts. Or, share content that might be valuable to them. Whatever it is, it’s a different approach and it’ll make you stand out!
#2 Send Voice Messages to Potential Clients
Written messages are everywhere. We subscribe to newsletters, we get requests from our bosses, we text our partners. No matter what, we spend up to 8 hours a day just with messages. So, they — by default — don’t stand out, period. And even if you try to make them stand out, it’s gonna be hard. So, make things easier for yourself.
When you have ever received a voice recording from someone who wants to approach you? Out of nowhere? Yes, it might feel a little weird but sales messages are annoying. So weird might be better than annoying. And weird can turn into intriguing.
Plus, through your voice, you can convey so much more personal information. A laugh or some genuine excitement can go a long way!
So, sending short voice messages instead of written messages — even as an email attachment — might get you the attention you need in this information-crowded world.
#3 Ask for Advice, not for Sales Calls
People love to be helpful. You’d be surprised. Do you remember the Steve Jobs example from my post last week? As a kid, he just reached out to a Mr. Hewlett from HP to ask for computer parts. Mr. Hewlett was amused and sent some parts over the next day.
So, rather than giving your pitch from the get-go, try to approach people asking for feedback and thoughts. And, be honest about it. Don’t mask a sales call as a feedback session. Show genuine interest in people’s thoughts about your products or services. You can learn so much about how to make your offering better. And, you’ll already have a foot in the door. And, you’d be surprised how many times leads turn it around and ask you if they can try your product.
So, ask for advice, not for sales calls.
#4 Trust in Technology.
It’s an amazing time to be alive. Just ten years ago, there was almost no helpful sales tech but things have changed so so so so so so much. They have changed so much that I wrote an entire blog post on truly helpful tools for sales reps to use every day.
So, make sure to read it or just google what amazing, creative sales tech there is out there.
And, in the meantime, give Resonaid a try. It helps you to reach more leads by providing you with automated personalized sales messages.
Access Resonaid via the Chrome Web Store
Resonaid is a tool that helps sales professionals with writing personalized messages for their sales outreach.
We recently released the first version of our product as a Chrome extension in the Chrome Web Store.
As we just went live this summer, you can currently test Resonaid for free and get large discounts by being an early user.
About the Author
Teddy Lange is a co-founder at Resonaid and is responsible for business development and customer experience. Before joining Resonaid, he’s been a Sales Rep and Junior Sales Manager, and co-founded various companies. He’s currently finishing his graduate degree in Public Policy with a focus on communication at Harvard University. Feel free to reach out to him at teddy@resonaid.co.
